Designers are used to working for clients, but there is nothing better than when the client is oneself. Graphic and product designers, who are skilled with the tools and masters aesthetics, are now in the forefront of this growing entrepreneur movement. This book is the first to survey this new field and showcase the innovators who are creating everything from books to furniture and more. Through case studies with designers, this book explores the whys, hows, and wherefore of the conception and production processes. Authors: Steven Heller and Lita Talarico. Publisher: Rockport, 2011.

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