| In this compact guide, top pros share tips on how to develop a distinctive carving style, how to identify and position yourself in specific markets, and how to use the media and special events to promote your product. The advice here is based on solid marketing theory plus the actual experience of carvers who earn a living from their craft.
Book specifications: paperback, 130 pgs., 5 3/8 in. x 8 1/4 in.
Publisher: Stackpole Books, 1998. |
