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| WRITER'S DIGEST Photographer's Market Guide to Building Your Photography Business |
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Vik Orenstein shoots straight with photographers on what it takes to build a successful photo business. She combines big-picture thinking with a soft touch to deliver sound, practical advice on such core topics as developing a marketing plan, building a clientele, networking and maintaining creative fulfillment. This guide is a major asset for amateurs seeking a friendly overview of the business, established photographers delving into a new niche, freelancers interested in selling stock, and photographers starting their own studio. The book's simultaneous deep and broad treatment makes it an excellent companion to the business-focused introduction found in Photographer's Market. Vik also covers such important specialties as wedding, commercial and nature photography in individual chapters and frequently complements her own advice with that of industry experts. Paperback book measures 7 in. x 9 in., 320 pages.
ISBN:1582972648. Writer's Digest.
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