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View Color:  Swatches |  List
Earth Tone
Neon Assortment (4-Color)
Neon Green
Neon Orange
Neon Red
Neon Yellow
Terra Cotta
  • 1/2 oz.
  • 2.25 oz.
  • 2 lb.
  • 4 oz.


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Model Magic is a fun, unique, air-dry modeling material that allows kids to create keepable arts and crafts. Model Magic comes soft and pliable for easy use but permanently air dries in approximately 24 hours without kiln firing or baking. Once dried, Model Magic can be decorated with markers, watercolors, or acrylic paints.

Model Magic doesn’t flake or crumble, so little cleanup is required. It’s also easily removed from carpets. Model Magic is safe and non-toxic.

Colors are available individually in 4 oz. pouches, in assortment packs or in 2 lb. plastic bucket assortments.

The Model Magic Pack of 3 Resealable Tubs:

  • Primary Colors: red, yellow and blue
  • Secondary Colors: green, orange and purple

The Model Magic 0.5 oz. Assortment packs of 6 colors:
  • Naturals: 2 pouches each of bisque, terracotta, and earthtone
  • Neon: 2 pouces each of shocking pink, laser lemon and neon green
  • Primary: 2 pouches of white and one each of red, blue, yellow, and black
  • Secondary: 2 pouches of white and one each of green, orange, purple, and brown
  • White: 6 pouches of white

The Model Magic 2 lb. Bucket Assortments:
  • Neon: 8 oz. pouches one each of laser lemon, shocking pink, yellow green, and radical red
  • Primary: 8 oz. pouches one each of red, yellow, blue, and white
  • Special Effects: 8 oz. pouches one each of white and special effects colors black shimmer, aquamarine shimmer, and purple shimmer
  • White: four 8 oz. pouches of white

The Model Magic Deluxe Variety Pack of 14 contains two 0.5 oz pouches of white, red, yellow, green and blue and one 0.5 oz pouch each of purple, black, orange and brown.

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Customer Product Reviews

Rated by: Margaret M. in Floyd, VA
I love Model Magic. It is easy to mold, not cumbly, and very light weight. I use it to modify talking devices for children with disabilities, and I use it to make small modifications on positioning equipment for the children. I even use it to make bone models to help explain upcoming orthopedic surgery to kids and their families.
Rated by: Joyce C. in Scotia, NY
Scotia-Glenville Museum has been ordering Model Magic for quite some time. We're always pleased with the finished product in our programs.
Rated by: Chris F. in Sandy, UT
Great product! Sticks to itself and doesn't make a big mess. Very malleable and light, then keeps its shape well when dry. More sturdy when dry than you think it will be.
Rated by: Brenda P. in Labadie, MO
This is the least frustrating sculpting medium I have used with children. They are able to become more creative as the medium is less frustrating. Even the colored Color Magic can be painted over, when the artist changes their mind. Great!
Rated by: Bela R. in New York, NY
This stuff is great. It fascinates all the children I know -- I carry a little bit around with me in a ziploc bag and make little people for them. You can, as advertised, color it after it dries, but you can also use markers to actually dye the material into much more subtle shades: just color the surface of a small piece and then knead it together. Individual pieces do not, contrary to the advertisement, stick together very well, but glue works well.
Rated by: Holly J K. in Magdalena, NM
My daughter loves this, she models then colors with markers. I work with a theatre company and we use it to make items for the set that need to be big, but not bulky. Works great
Rated by: Elizabeth D. in New Orleans, LA
Model Magic works great for children who do not like getting messy. Although it is expensive, it is a good alternative to clay, its supplies, and room it requires.

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